Richard W Hamming wrote about one’s work:
… you can either do it in such a fashion that people can indeed build on what you’ve done, or you can do it in such a fashion that the next person has to essentially duplicate again what you’ve done …
… it is not sufficient to do a job, you have to sell it. “Selling” to a scientist is an awkward thing to do. It’s very ugly; you shouldn’t have to do it. The world is supposed to be waiting, and when you do something great, they should rush out and welcome it. But the fact is everyone is busy with their own work. You must present it so well that they will set aside what they are doing, look at what you’ve done, read it, and come back and say, “Yes, that was good.”
… ask why you read some articles and not others. You had better write your report so when it is published … as the readers are turning the pages they won’t just turn your pages but they will stop and read yours. If they don’t stop and read it, you won’t get credit.
You have to learn to write clearly and well so that people will read it, you must learn to give reasonably formal talks, and you also must learn to give informal talks.
You and Your Research", given as a Bell Communications Research Colloquium Seminar on 1986/03/07